JAYCO
Nobody likes landlords. Let’s position the Jayco Class C Motorhome as the cost-effective solution to renting that is thine own - in Vermont.




SOCIAL






STUNT
To truly lord over your own land, Jayco is selling plots of land that are the exact size of your new motorhome. 



OOH
How can we show up on the road if billboards are illegal in Vermont? 

Little wooden signs, perhaps.





IN-PERSON

To find potential Lords directly, Jayco will venture off to the Vermont Renaissance Faire.

MERCH

Vermont doesn’t allow electronic toll payment. With a purchase of a Jayco Motorhome, Toll Tokens are provided. These will be accepted at toll stations.




Jayco will offer only the finest–The Lord’s Accoutrements





TIK TOK 




MANIFESTO



Role: Art Director